Marketing managment Assignment Example | Topics and Well Written Essays - 1500 words

trade managment - Assignment ExampleEach and every organization, today, give huge importance to marketing. Marketing of a eatery is basically nothing but the marketing of the service of that eatery. However, restaurant marketing is little more rocky as compared to any other organization or product as the restaurant industry is super competitive in nature.This paper is all most a new restaurant called London dine Experience and various issues regarding marketing of this restaurant. The paper includes an in depth analysis of the marketing environment of the restaurant, the carry through and the reasons of segmentation of the market of London dining experience.Generally there are two plain marketing environments that influence an organization. These are micro and macro instruction environment. It is very important for any organization to go bad its marketing environment because marketing environment comprises of all those factors that have either direct or indirect influence on the organization. As far as London Dining Experience is concerned, the restaurant is about to launch. As a result it needs to have clear understanding about its marketing environment. identical any other organization microenvironment of this restaurant would include its suppliers, competitors, customers and marketing intermediaries. On the other hand the macro environment of this restaurant is comprised of economics, demographics, nature, politics, culture and technology (University of London, n.d.). So, it can be stated that the marketing environment of this restaurant is the combination of all these factors. Proper analysis of all these factors would enable the organization to create and maintain hale and effective relation with its suppliers and customers, to have clear idea what its competitors are authoritatively doing, to clearly understand the current tastes, needs and wants of the customers and