Bread Talk Marketing Analysis Essay

BREAD TALK GROUP (Bakery) itemize of punctuates under dirty money prate base ( bakeshop)1) scribble talk2) Toast shock3) The icing room4) dinero callerMacro- environment* Economic in that respect is a rise in income for most pump and lower income earners, making the bread sell price inelastic as it is a smaller proportion of the salary earned. profits talk will always savor a call for for their bakery crossways.* demographic There is an cast up in capital of Singapores Population ( every endowcrowding) from past years, much(prenominal) people will cause an summation in demand for such bakeries.* last It is Asians habit to eradicate supper/ tea clock time and hence selling of breads burn be used as snacks during these breaks. and so there will always be a demand for these snacks.* Technology scar talk consulted top R& group A D teams to create to a greater extent varieties of bread. 50 novel recipes creationualized with the input of international bakery consul tants within its Research & ontogenesis team. The exciting Euro bread series harnesses the taste and quality of European breads and incorporates them with a variant of Asian flavors, such as bibulous longan, black sesame, spinach and sweet potato.* opposition There ar too numerous bakery shops that are well know such as Four Leaves, watch glass Jade, Cake History, Begawan Solo etc. which are in close vicinity of pelf talk. Consumers may choose to purchase breads in different shops according to their tastes and preferences foodstuff* over 600 bakery outlets in 15 territories* territories take on Singapore, china, Hong Kong and the Middle East Customer organise group* people with different say of income esp. low and middle class * no age group* the discerning node who enjoys her daily bread* esp those hold in city areasStrategy of company* Spirit of innovation introduced bare-assed bakery model called Bread address transfer positioned as a quick seal off for con sumers on the go. Bread talk also developed a mobile application, vacateing users to murder purchases, locate outlets, and be informed of the current promotions. By enabling customers to shop-on-the-go, it effectively reduces the in-store shop time by close to 33% and led to a 75% increase in customer compliments.* Increases productivity and allows for more versatility when sourcing for retail space.* Rapid expansion of the Bread Talk brand.* Strengthened Brand charge Build RamenPlay, Bread talk, Toast thump and The icing room to purposeher in Nex reap financial benefits through salute savings repayable to shared expenditure ( set up costs) * More kindliness work being done/ sharing their success To celebrate 10th anniversary, BreadTalk plight 5 cents from apiece Floss coil exchange to Straits Times tame Pocket Money Fund, raised $50,000 for broken school children. *Marketing mix1) reaping bread, pastries, streaks and drinks. Always create spick-and-span varieti es of breads jalapeno Crab, Carlee Crab & branded its signature tune bun cowardly Floss Bun. There are 50 types of bun available in each outlet. fair game construct revenue and to satisfy customers desire for snacks, especially during breakfast and tea time because most people unremarkably take bread or pastries during this time2) Place 25 outlets in Singapore. nigh places includes Parco, Bugis junction, Paragon, Tiong Bahru Plaza, Novena Square, Jurong Point Shopping Centre, Marriott Hotel, Tang Plaza, co-occurrence 8Shopping Centre, Great World City, Capitol Building, Turf City, campaign Parade, HDB Hub (Toa Payoh), Tampines Mall etc Objective Locating everyplace allows the customer to bargain their bread anyplace 3) Price Min. price $1.00.Max. price$2.00Objective Priced averagely so that people atomic number 50 render the bread4) Promotion a. Store social structurei. Each outlet bears the urban, clear glass, light cut look punctuated subtly with exposit of contra sting colours of artworks, unique to each locale. (Zen-like concept) ii. BreadTalk signature see through kitchens allow their chefs to showcase their expertise upfront, sharing the supplying of the freshly browned breads and tempt the customers to crap a taste of their breads.b. Advertisements/Television/Banners to describe others cheaper price during anniversary month Bread talk campaign tagline Breadtalk gets you Talking, c. hire of their own brand plastic bag, cusp and coupons also serve as a type of promotion to attract immature customers wherever and whenever the name carries it. d. Loyalty card-Spend above $5, you will get a stereotype on your card. With correct no. of stamps, they are able to redeem a set-apart bun. Flaws* Decline in sales was due to some outlets business not doing well, leading(p) to revenue and profits made by other outlets to go wasted as earning cannot overcome losses made. * The popular Chicken Floss Bun idea was stolen by other bakery shops. Bread Talk pushed onto the losing side as competitor sells the product at lower prices price out-grew satisfaction Improvements madeMarket Penetration 1) Bread talk can have words services 2) Bread talk can sell using push carts 3) aim more lucky draws to encourage more purchase of breadsProduct Development 1) fabricate Minis Breads like Four Leaves such that consumers get to taste and will go for the approach pattern one if the flavours are nice 2) give rise certain type of breads during festivals like CNY , ChristmasMarket Development 1) Open a place to sit and eat ( E.g. Caf) to allow ppl to balance and interaction /not just buy and go 2) Open more shops in residential areas ( underneath HDB flats etc.) so that it is more convenient for residents Diversification 1) Invent new bread flavours that customers like by canvass them before thatSwot AnalysisStrengths 1) ludicrous concept & branding captures matter to of consumers as it constantly develops products reflecti ng contemporary  lifestyle and current events. Shops gives customers a sense of affection2) Wide range of products Bread talk offers over 150 varieties of breads, buns, pastries and cakes overall. Breadtalk constantly introduces new products to cater to customers changing tastes. It soon introduces about 10 items every four months3) strategical Locations located at strategic and genial places to attract potential customers as having superior customer traffic flow (near domain transport systems , retail outlets, , cinemas)Weakness 1) determine products are priced higher than the products of other bakeries, which dexterity cause customers to choose another brand 2) Selection of Products products limited to bread and cake compared to Bengawan Solo with pastries choicesOpportunities 1) Nature of Products Bread is a commodity and can be sold anywhere in the world. There is a high potential for global harvest-feast since there is a constant consumer demand for bread ex panding of business overseas 2) other Markets BreadTalk has forged partnerships currently in Indonesia, China (Shanghai) Malaysia, the Philippines, Taiwan ROC and the Middle East (Kuwait, Saudi Arabia, Qatar, Bahrain, Oman and UAE), India and Hong Kong.Threats 1) Product/Brand Concept proceedsBreadtalk faces the threat of product/brand concept replication by other bakeries especially in regions which Breadtalk has not ventured into (eg USA).2) Competition from necessitate and Indirect Competitors indirect competitors include specialized bakeries like Donut Factory, which are currently both capturing increasing consumer interest.