IKEA case study

IKEA offers a wide range of home furnishing product items of smashing design and function at prices so Low that the legal age of people can afford them. Origin all(prenominal)y tar removeing the young buyers, who oftentimes looking to furnish their first apartments. 1953 in Almhult sales of IKEA were get off order business with 40-80 times larger turnover of the fair(a) furniture. (95.23% of the SKr 16.8 million turnovers were from mail-order business). In 1965 Kamprad opened new outlet in Stockholm on the outskirt of the city with self military service impression facilitated by wide distribution of informative catalogs and the physical exercise session of explanatory tickets on display merchandise, the knock passel kits that al first geared stocks of all displayed items to be kept in store warehouses in suave boxes with large park lots that brought the cash and carry concept to furniture retailing. IKEA is a leader of humbled price furniture. 1970s, process in the Swedish furniture market was stagnating. IKEA was expanded internationally. Continental Europe 1973 frugal downturn, Kampard saw this as opportunity to expand IKEA to the German lyric country with Switzerland being the first target. This is the perfect opportunity because during retire consumer really appreciated our value for money approach. Profile of IKEA Customers (Stockholm, 1975) Consumer spatial relation to IKEA convinced(p) Negative Neither Design 51% 10% 39% Price 73% 4% 23% Quality 27% 29% 44% Distance 56% 29% 1% Based on this chart stated that IKEA product whole tone is not up to satisfaction. 29% of the customer said that the specter is negative and only 27% says the furniture quality in IKEA is positive but more of them maybe unsure active IKEAs quality. It is obvious IKEA furniture quality has to be changed for long rush along investment. In long run customers might realize the low qualit y of IKEA furniture therefore IKEA... ! If you want to get a full essay, order it on our website: OrderCustomPaper.com

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